How Does Avante Work?
Avante Hair is a unisex product which uses a combination of active and nutraceutical ingredients.
Nourishing peptides, vitamins and DHT blockers are delivered to the hair follicle which reduce hair shedding, condition the scalp and stimulate hair follicle activity.
Avante Hair works from 6 different angles to rejuvenate your hair:
1) Fights DHT buildup
Green Tea Extract provides polyphenol which helps to inhibit 5-alpha reductase, blocking the formation of DHT and provides the perfect environment for new hair growth.
To learn more about DHT and it’s central role in hair loss, read our What Causes Hair Loss? page.
2) Improves blood flow to assist in hair follicle stimulation
Avante Hair uses active nutraceutical ingredients like Arginine to provide nourishing peptides and vitamins directly to the hair follicle which increases blood flow. By improving blood flow to the hair follicle, cellular turnover is increased which boosts follicle growth activity.
3) Moisturises and hydrates the hair
All life needs water so it makes sense to focus on providing hydration to your hair. Avante Hair uses a combination of ingredients to nourish your scalp and hair follicles, providing the perfect conditions for growth.
4) Provides micro nutrients to the scalp
Avante hair provides a range of micro nutrients to your scalp which help to create the perfect environment for hair growth.
Vitamins A, E and C along with Zinc, Selenium, Chromium and Manganese are all used in combination to nourish, cleanse and condition the scalp, creating the perfect environment for your hair follicles to do what they should be doing best – growing hair.
5) Provides nutritional support to the follicles
Your hair follicles also require nutritional support, which is Avant Hair uses Vitamin B5 to provide your hair follicles with essential nutrients to ensure the production of strong hair.
6) Strengthens hair to look thicker and fuller
Through a combination of a healthier scalp and stronger hair follicles, the strands of hair produced are stronger which is more resistant to shedding. Less shedding means more hair stays on your head, providing body and the appearance of a fuller head of hair with less scalp showing.
What Causes Hair Loss?
The primary reason for hair loss in men and women is a condition called Androgenic Alopecia which accounts for approximately 95% of all hair loss.
Over 70% of men and 40% of women will experience this hormonal form of hair loss.
Scientists have identified the hormone called Dihydrotestosterone (DHT) – a derivative of testosterone – as the main culprit in causing hair loss.
DHT binds to receptors within the hair follicle which blocks the follicle and creates shrinkage of the hair shaft and inhibits healthy hair growth.
The Effect Of DHT On Your Hair
What Causes Excess DHT?
Men and women are susceptible to inherited genes.If your parents had thin hair, the likelihood is that you will follow in their footsteps. Genetic make up can determine how much free form testosterone is in a person blood supply, and what the concentration of androgen receptors is in their hair follicles. These are the two vital factors that create DHT.
Stress causes changes to hormones which can shock hair follicles into shedding more hair than normal. However, it’s important to note the stressful event may not cause hair shedding for some months later.
What we eat can impact negatively hair growth.Lack of protein, lack of vitamin B and too much vitamin A can all have a negative effect on hair production as reported by the American Academy of Dermatology.
Hormones or Pregnancy
Changes in the levels of female hormones can cause hair loss, so switching birth control pills or coming off the pill may have an effect. Pregnancy related hair loss tends to occur post partum and some women experience accelerated hair shedding as the hormones resettle.
Changes in hormones during menopause can also cause hair thinning as oestrogen levels drop more DHT is created. Oestrogen is a natural blocker of DHT.
There are a number of illnesses and medications which can negatively impact your hair growth, including but not limited to: anemia, thyroid issues, lupus, lichen planus and scalp infections.
Medications can also have a negative effect on hair growth and are too numerous to mention, but can be caused by medications used to treat: fungi, cancer, depression, auto immune disorders and high blood pressure.
Traction Alopecia is on the rise due to the hair being pulled tightly into pigtails, cornrows or hair extensions which put too much stress on the follicles, eventually causing the follicle to weaken and die.
Hair pulling (trichotillomania) is when people have a habit or urge to pull their hair out, this may be from the scalp, eyelashes or brows.
Avante Hair Restoration Serum is the direct result of many years of research to find out what causes hair loss and what combination of ingredients can best provide restoration and recovery.
Combined with many years of providing New Zealand with the market’s best eyelash serums, INC have taken these learnings and applied them to the hair on your head.
The result is the only topical treatment with an active ingredient that reduces shedding, provides nourishment and improves condition of the scalp and stimulates the hair follicles to rejuvenate your hair.
ISOPROPYL PHENYLHYDROXYPENTENE DIHYDROXYCYCLOPENTYLHEPTANATE
This is the active ingredient in Avante Hair which boosts the hairs natural active phase, triggering dormant follicles and extending the period of time the hair follicle is in its growth cycle.
Humectant and conditioner binding in moisture and hydrating the hair as it grows. Consumers will feel that their hair and scalp are softer.
PANTOTHENIC ACID (VITAMIN B)
Vitamin B5 helps prevent hair loss by providing the follicles with essential nutrients. These nutrients ensure that the follicle produces strong hair. It has also been shown to result in a rapid cessation of hair loss in those at the early stages of shedding.
This is vegetable derived and provides moisture to the hair shaft and scalp. There is anecdotal evidence of micro nutritional benefits of using glycerinum.
Presevative that has good antimicrobial efficacy against a range of microorganisms.
The vasodilatory effect of arginine promotes hair growth as the nitrogen oxide generated from arginine opens the potassium channels of the cells. The blood supply to the hair root is then improves, which in turn stimulates hair growth.
An anti microbial and increases the permeability of Avante ingredients.NOT to be confused with Hydroxyethyl and Diazolidinyl Urea.
CAMELLIA SINENIS LEAF EXTRACT (Green Tea Extract)
GT Extract contains polyphenols and flavonoids which providesantioxidant and anticarcinogenic properties. Other important compounds found in green tea extract are carotenoids (Vitamin A), tocopherols (Vitamin E), ascorbic acid (Vitamin C), Zinc, Selenium, Chromium and Manganese. The polyphenol within Green Teais called epigallocatechin gallate (EGCG) which inhibits 5-alpha reductase, blocking the formation of DHT.
SERENOA SERRULATA EXTRACT (Saw Palmetto)
Serenoa repens is a naturally occurring 5 alpha reductase (5aR) inhibitorswhich decreases dihydrotestosterone (DHT) uptake by hair follicle and decreases the binding of DHT to androgenetic receptors. It works slightly differently to the Green Tea Extract by blocking the receptor sites on your cell membranes which allow the absorption of DHT.
How to Apply Avante Hair
Avante Hair Restoration Serum is a lightweight unisex formula in a spray or atomiser format that is easily absorbed into the scalp and hair follicles to provide defense against DHT and promote restoration.
Three Sprays, Once per Day. – Thats all it takes!
- Apply daily to a dry scalp either in the morning or evening
- Part the hair to expose areas of the scalp and spray
- Repeat in two other locations on the the crown
then gently massage in
- Alternate treatment locations across the crown of the head each day to maximise areas exposed
Use daily for the first 16 weeks then every second day to maintain desired condition
The perfect place to keep Avante Hair is beside your toothbrush so you remember to make it part of your daily routine.
Using the product more than this will not result in better results. The most important thing is to consistently apply each day.
About Avante Hair
INC Cosmetics has developed Avante Hair Restoration Serum inspired by the proven results of market leading eyelash and eyebrow serums. The product was designed in New Zealand by a multidisciplinary team of leading aestheticians, trichologists and pharmacists.
Avante Hair Restoration Serum brings together the best of science and nature. Nutritional and naturally effective ingredients proven against hair loss combined with the same active ingredient found in the world’s leading lash serums creates a hair booster with unparalleled performance. Without the use of harsh chemicals, animal products or testing, artificial colours, fragrances, and petroleum derived ingredients, such as petroleum jelly or parabens.
Avante is a new formula that provides results for those with thinning hair.